👑 What Worked for Visibility Is Breaking

🔥 What’s Making Headlines (Search & SEO Shakedowns)

Google is changing how content is surfaced by prioritizing personalized, locally relevant and high-quality signals over traditional ranking — starting with a Discover-only core update.

1. Google Search Central (Official): Google releases its February 2026 Discover Core Update, uncommonly focused exclusively on Discover’s recommendations and how content is selected. (link)

2. Search Engine Roundtable: The Discover core update is rolling out and expected to cause measurable shifts in visibility, especially for sites relying on Discover traffic. (link)

3. Marketing4eCommerce: Google’s Discover update prioritizes locally relevant and in-depth content, signaling new criteria for visibility en Discover. (link)

4. Syntactics Inc.: The core update is reshaping traffic patterns; marketers must adapt to expertise, quality and personalization criteria to maintain reach.(link)

5. WordPress Blog: AI Overviews continue to alter SEO by steering users away from classic ten blue links toward integrated generative summaries. (link)

6. CXL: A practical guide to securing AI visibility in B2B SEO — top-3 Google rankings alone no longer guarantee real visibility in the AI era, so semantic signals and structured content are becoming key. (link)

7. Semrush: Zero-click searches are reshaping SEO measurement and forcing teams to rethink visibility metrics beyond traditional rankings and CTR. (link)

8. Ahrefs: Updated study shows AI Overviews are reducing organic clicks by up to 58%, forcing teams to rethink what SEO visibility actually means. (link)

📈 Trends You Need to Know (Social Media Shifts)

Social platforms are fragmenting fast: regulation, new entrants, and AI-native formats are reshaping where attention flows.

9. TechCrunch: UpScrolled says it has already passed 2.5M users, as “TikTok-alternative” adoption accelerates. (link)

10. TechCrunch: TikTok has recovered from a post-ownership-change usage dip, after rivals briefly benefited from churn. (link)

11. TechCrunch: The EU is telling TikTok to disable “addictive” UI features like infinite scroll and to change its recommendation engine design. (link)

12. Social Media Today: Threads is leaning into Super Bowl engagement, positioning sports as a growth wedge against X. (link)

13. Social Media Today: Reddit posted strong Q4 and full-year results, reinforcing why advertisers are allocating more budget to the platform. (link)

14. Sprout Social: Sprout publishes 16 best practices for social media in 2026, focusing on brand presence, audience engagement, customer care, and performance metrics that matter this year. (link)

15. The Verge: U.S. senators ask Meta why it delayed default private accounts for teens, questioning the company’s commitment to user safety amid ongoing social media criticism. (link)

16. The Verge: Meta is preparing to test premium subscriptions for Instagram, Facebook, and WhatsApp, including enhanced social and AI-based features in its platforms. (link)

17. The Verge: Snapchat has blocked more than 415,000 underage users in Australia as new age-verification rules force social platforms to change how teen access is enforced. (link)

✨ Can't Miss Updates (Strategy & Growth)

AI is no longer just an efficiency layer — it’s reshaping distribution, pricing power, and how companies defend growth.

18. Growth Unhinged: The 2026 State of AI GTM Report reveals how artificial intelligence is rewriting go-to-market strategies. (link)

19. GTM Strategist: The full B2B marketing playbook for driving growth without relying on paid ads. (link)

20. Content Grip: Meta unveils plans for AI agents and commerce tools in 2026. (link)

21. Commercetools: 7 AI trends shaping agentic commerce in 2026, including conversational discovery and GEO. (link)

22. SAP: Agentic AI is reshaping commerce discovery, payments, and trust in 2026. (link)

23. Zeta: Marketers adopt True Value of Marketing (TVM), moving beyond vanity metrics. (link)

24. Cometly: Marketing attribution AI uses machine learning to reveal what actually drives conversions. (link)

25. Content Marketing Institute: 95% of B2B marketers use AI tools, but top performers credit strategy and quality over tools. (link)

🚀 This Week’s Top Moments (Tactics & Quick Wins)

Actionable advice you can use immediately to improve conversions and workflows.

26. SeedProd: Keep vital landing page elements above the fold on mobile—this is where most users decide to convert or bounce. (link)

27. Unbounce: Smart popups based on visitor behavior (not random timing) can dramatically boost conversions when tailored to specific pages visited. (link)

28. Leadfeeder: Reducing form fields can increase completion rates by up to 40%—ask only what you absolutely need. (link)

29. Marketer Milk: Bottom-of-funnel blogging outperforms generic content in 2026—write "10 best CRMs for agencies" instead of "what is a CRM". (link)

30. Pierre Herubel: Content that targets your broader audience (not just ICP) gets more engagement, which means it reaches more ideal customers through algorithms. (link)

31. Moosend: Wrap your CTA in supporting copy underneath telling users exactly what they'll get—this breaks up copy and communicates the conversion goal clearly. (link)

32. VWO: Use countdown timers to showcase urgency and scarcity—Instapage uses this to encourage webinar registrations before time runs out. (link)

33. Get Uplift: Run 2026 as a lab, not a syllabus—when no one really knows what works, test and iterate for yourself instead of following predictions. (link)

34. Zoho LandingPage: A/B test CTA variations like "Start My Free Trial" vs "Get Started Now"—collect data to understand what drives best results for your audience. (link)