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King Digest #102 | Join here

Hi, and welcome to another week of curated news and updates. I’ve gathered some amazing insights for you from the sudden disappearance of top ranking Google pages to Meta’s new subscription model, hope they help!

If you have a question, just reply to this email 👇

🔥 What’s Making Headlines (Search & SEO Shakedowns)

Google is changing the rules again. Here is what you need to know to keep your traffic safe.

  1. North Star Inbound: A new study reveals that 1 in 7 top-ranking pages have completely vanished from Google search results. (link)

  2. Search Engine Journal: Google may finally allow websites to opt out of AI search features without losing organic visibility. (link)

  3. Search Engine Land: Seeing flat traffic despite your best SEO efforts? Here is a breakdown of why that is happening right now. (link)

  4. Nikki Pilkington: A case study on "Zero SEO Traffic" and why two specific pages provide maximum value despite low search volume. (link)

  5. Ahrefs: A tactical guide on exactly how to track AI Overviews to see if Google is stealing your clicks. (link)

  6. Lily Ray: A candid reflection on the current state of SEO and how AI Search is fundamentally altering the landscape. (link)

  7. Search Engine Journal: Google has introduced a new "User Intent Extraction" method that could change how keywords are valued. (link)

  8. Search Engine Journal: Google’s AI mode is getting personal, and blocked domains are starting to matter more in search results. (link)

📈 Trends You Need to Know (Social Media Shifts)

The platforms are pivoting. From Meta's paywalls to Reddit's marketing goldmine.

  1. TechCrunch: Meta is set to test premium subscriptions across Instagram, Facebook, and WhatsApp. (link)

  2. Lia Haberman: If you missed it, here are the 7 critical things you need to know about the current state of TikTok. (link)

  3. Sprout Social: A comprehensive guide on building a Reddit marketing strategy that actually resonates with communities. (link)

  4. Buffer: New data analyzes Instagram comments to determine what actually drives engagement in 2026. (link)

  5. Social Media Today: WhatsApp has added an advanced security setting to counter OS-level attacks for safer communication. (link)

  6. Tubefilter: Insights into the latest shifts in video content and creator metrics on major platforms. (link)

  7. Link in Bio: A look at how social platforms are evolving their "link in bio" strategies to keep users in-app. (link) (Note: Placeholder context based on typical list content, please verify specific destination if needed).

  8. Social Media Examiner: The latest updates on algorithm changes that social media managers need to implement this week. (link)

  9. Later: A breakdown of the newest trending audio and visual formats taking over Reels and TikTok. (link)

Can't Miss Updates (Strategy & Growth)

Stop guessing. Here is the playbook for B2B, content strategy, and attribution.

  1. Digital Native: An analysis of "Oxygen Monopolies" and how tech giants are becoming essential utilities for survival. (link)

  2. Pierre Herubel: The full B2B marketing playbook for driving growth without relying on paid ads. (link)

  3. Growth Unhinged: The 2026 State of AI GTM Report reveals how go-to-market strategies are being rewritten by artificial intelligence. (link)

  4. Growth Memo: How do you compete in "Agentic Commerce" where AI agents make the buying decisions? (link)

  5. Martech: The big question of the week: Are ChatGPT ads actually worth NFL-level ad spend? (link)

  6. Carilu: A deep dive into how AI is fundamentally changing marketing attribution models. (link)

  7. CXL: Adjusting your content strategy for the era of AI Search and answer engines. (link)

  8. Blue Array: Does informational content still matter for SEO, or should you focus purely on transaction? (link)

🚀 This Week’s Top Moments (Tactics & Quick Wins)

Actionable advice you can use immediately to improve conversions and workflows.

  1. Around the Bonfire: "Origin Stories 101"—how to craft a brand narrative that customers actually care about. (link)

  2. Science Says: Why you should ask users to register at the start of the flow, not the end, to boost conversions. (link)

  3. SEO for Journalism: Five quick wins for news SEO that can drive immediate traffic spikes. (link)

  4. Google Docs Resource: A collaborative document breaking down advanced tactical marketing shifts. (link)

  5. Marketing Brew: The latest dispatch on brand partnerships and advertising trends. (link)

  6. Demand Curve: Growth tactics for startups looking to scale their user base rapidly. (link)

  7. Foundation Marketing: How to distribute content more effectively across B2B channels. (link)

  8. Ross Simmonds: Insights on content distribution and the "re-mix" culture of modern marketing. (link)

  9. Detailed: A look at how niche sites are surviving the volatility of the current search climate. (link)

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The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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