PLUS: They scan, skim, and swipe. But they'll stop everything for a story that matters to them. Do you have one?
PLUS: Warning: Your industry purists will hate this.
PLUS: Apple's strategy, AI threats, search evolution, and what it means for your business.
PLUS: We trained an entire generation of marketers to broadcast. Now the audience expects to participate.
PLUS: AI detectors finally work, crypto crashes spectacularly, and the middle-aged are taking over YouTube. This week's reminder that average is over.
PLUS: It's going down. But the people who click? They're worth 23 times more. Maybe less isn't the problem.
PLUS: The hidden cost of "no cost" is higher than we imagined. And we're all paying it.
PLUS: AI assistants get it wrong 45% of the time, but we trust them anyway. The real question isn't about their accuracy, it's about our willingness to outsource thinking.
PLUS: Under 50K followers? Use Reels. Over 50K? Try Carousels. The platform doesn't treat everyone the same. Why should your strategy?
PLUS: Growing a newsletter isn't about finding readers. It's about creating a tribe that can't wait to hear what you'll say next.
