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PLUS: AI detectors finally work, crypto crashes spectacularly, and the middle-aged are taking over YouTube. This week's reminder that average is over.
Daniel Król
November 16, 2025
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King Digest #92 | Join here
Hi, and welcome to another week of curated news and updates. This one is packed with game-changing insights, from AI breakthroughs to marketing catastrophes. I hope you enjoy reading!
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🔥 What's Making Headlines
Japan shatters internet speed records with 1.02 Pbps - that's fast enough to download all of Netflix in 1 second, making it 16 million times faster than India's average speed. (link)
Google Gemini emerges as the most trusted LLM for PPC strategy with only a 6% error rate compared to competitors' 20% average across platforms. (link)
Browser extensions turn nearly 1 million browsers into scraping bots - MellowTel-js extensions are compromising user privacy by loading unknown sites into invisible windows. (link)
Meta earns fortune from deluge of fraudulent ads according to Reuters investigation, raising serious concerns about platform accountability. (link)
Hawk Tuah Girl's $HAWK token crashes 88% - viral fame turned marketing disaster as cryptocurrency launch faces FBI investigation. (link)
🚀 AI & Search Evolution
21% of all keywords now trigger AI Overviews according to Ahrefs' analysis of 146 million SERPs, with informational and question-based queries dominating. (link)
Answer Engine Optimization (AEO) is replacing traditional SEO as AI platforms prioritize direct answers over traffic-driving URLs. (link)
Ahrefs and Copyleaks named best AI detectors in comprehensive testing, while Grammarly and Writer performed worst with higher false positive rates. (link)
McKinsey reveals 62% of organizations are experimenting with AI agents while only 39% report enterprise-level EBIT impact from AI initiatives. (link)
Hacked sites and expired domains are being used as ChatGPT sources - raising serious concerns about AI training data quality and misinformation. (link)
AI chatbots struggle with myth-busting according to Washington Post analysis, often perpetuating false information rather than correcting it. (link)
Website launch without Google or Bing reveals surprising AI citation patterns and ranking factors in modern search landscape. (link)
📈 SEO Trends That Matter
20 industry experts predict SEO's 2026 transformation - from relevance engineering to AI assistant dominance in shopping journeys. (link)
Google warns against relying on SEO audit tool scores as they don't reflect actual ranking factors or performance indicators. (link)
Budget SEO strategy shifts from output to capacity - focusing on sustainable processes rather than content volume. (link)
B2B SEO statistics that will change your strategy - comprehensive data on what's actually working in business-to-business search optimization. (link)
Cloudflare introduces pay-per-crawl model affecting SEO budgets and geo-targeting strategies for global websites. (link)
AI's comprehensive impact on SEO analyzed - from content creation to ranking factors and future search behavior patterns. (link)
✨ Marketing Wins & Fails
Brand refresh vs. rebrand decision matrix revealed - Hallam Agency breaks down when to evolve vs. completely overhaul your brand identity. (link)
Competitive mapping emerges as PMMs' secret weapon for identifying market gaps and creating unique positioning strategies. (link)
Meta's AI-powered ad targeting evolution outlined showing how machine learning is reshaping advertising precision and effectiveness. (link)
Billboards are waste of money unless you follow these strategic principles - marketing effectiveness analysis of outdoor advertising ROI. (link)
Top-ranked Google Ads tips from WordStream reveal advanced strategies that high-performing advertisers use to maximize campaign effectiveness. (link)
Text overlay formula for optimizing ads using science-backed approaches to improve visual ad performance and conversion rates. (link)
📊 Content & Creator Economy Insights
Middle-aged viewers (35-64) now power YouTube's long-form content consumption, becoming the platform's "content super-consumers." (link)
Evergreen vs. launch marketing strategies compared understanding when to build sustainable content vs. campaign-driven approaches. (link)
How to write optimized content briefs using AI tools and structured methodologies for better content performance. (link)
Old content poses new AI risks as automated systems repurpose outdated information without context or accuracy checks. (link)
How to help your head of marketing succeed strategic frameworks for supporting marketing leadership and driving organizational growth. (link)
7 drivers behind Lovable's astronomical growth reveal key strategies for scaling SaaS companies in competitive markets. (link)
🎯 Advanced Marketing Tactics
AI search visibility tracker selection guide - how to choose the right tools for monitoring your brand's presence in AI-powered search results. (link)
Reddit AEO optimization strategies revealed how to leverage Reddit for Answer Engine Optimization success and improved visibility. (link)
Timelines and predictions for AI development through June 2025 - comprehensive analysis of expected breakthroughs and industry shifts. (link)
Archive analysis reveals hidden SEO insights and historical data patterns that inform modern search optimization strategies. (link)
Advanced content brief optimization techniques - duplicate link analysis for leveraging content optimization opportunities across multiple platforms. (link)
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