👑 The New Rules of Reach

🔥 What’s Making Headlines

• Social media overtakes TV for the first time as Americans’ top source of news, signaling a major shift in media consumption. (Nieman Lab)

• Google announces cutting-edge AI updates at I/O 2025 including new features in shopping, search, and video generation. (Social Media Today)

• Reddit unveils AI-powered advertising tools that tap into user discussions to boost brand engagement. (Reuters)

• Nvidia backs TerraPower’s nuclear reactors aimed at powering future data centers sustainably. (Tom’s Hardware)

• YouTube Shorts achieves 200 billion daily views, highlighting explosive growth in short-form video content. (TheWrap)

✨ Can't Miss Updates

• Animalz explores the concept “code is content” and how AI tools are blending coding with content creation. (Animalz)

• A practical startup social media strategy guide aimed at growth and engagement by Use Kaya. (Use Kaya)

• Strategies for writing content for both people and AI-driven platforms from Chief Marketer. (Chief Marketer)

• Surfer SEO publishes an essential checklist for on-page SEO optimization. (SurferSEO)

• The importance of “time to value” in driving rapid customer impact discussed by TheGood. (TheGood)

• Semrush’s expert guide to managing URL parameters for better SEO health. (Semrush)

• Top competitive intelligence tools recommended by Semrush for marketing pros. (Semrush)

📈 Trends You Need to Know

• Backlinko explains programmatic SEO, helping marketers scale organic traffic efficiently. (Backlinko)

• Ahrefs lists impactful AI marketing statistics reflecting the power of AI-driven campaigns. (Ahrefs)

• SEO analysis shows why AI will complement, not replace, SEO efforts. (SEO for Lunch)

• How Google Search Console is adapting to measure AI Mode traffic and its SEO effects. (Search Engine Roundtable)

• Ahrefs reports faster growth for sites producing AI-generated content. (Ahrefs)

• Animalz highlights how Gen Z’s preference for TikTok and Instagram over Google is reshaping search. (Animalz)

👀 News That Everyone’s Talking About

• Opinion piece discusses AI’s impact on coder jobs and the future of programming. (NY Times Opinion)

• Vincent Schmalbach critiques Google’s approach to privacy and data weaponization. (Vincent Schmalbach)

• California attempts renewed regulation on AI tech giants amid rising governance concerns. (The Verge)

• The Conversation explores technological advantages AI holds over humans affecting jobs. (The Conversation)

• Amanda Nat reveals seven marketing lessons hidden in the news. (Amanda Nat)

🚀 This Week’s Top Moments

• Pierre Herubel on escaping the inbound vs outbound marketing trap. (Pierre Herubel)

• ScienceSays highlights best writing practices using AI with nuance to keep warmth. (ScienceSays)

• JumpFly explains why pages get crawled but not indexed and how to fix this. (JumpFly)

• Moz analyzes Google’s AI Mode patent and its SEO implications. (Moz)

• Growth Memo covers the “new normal” of marketing and growth in 2025. (Growth Memo)

• Product Led SEO advises why you shouldn’t bet against Google and how to play SEO right. (Product Led SEO)

• Ann Smarty’s guide on optimizing fan-out queries for SEO success. (Ann Smarty)

• LinkedIn article presents 17 powerful content formats for lead generation. (LinkedIn Pulse)

• Rest of World reports on dysfunction in Samsung Electronics' chip division impacting supply. (Rest of World)

• Search Engine Land reveals wins and fails in link building to guide SEO campaigns. (Search Engine Land)

• Around The Bonfire discusses productivity, explaining tiredness vs laziness. (Around The Bonfire)

• Wired has the full rundown on Android 16’s features and release date. (Wired)